The Feminine Lens

Introductory strategic business insight for brands ready to serve their most powerful customer better.

Women influence up to 85% of consumer spending, yet most businesses still overlook what truly earns their loyalty. The Feminine Lens is a high-impact consulting experience designed to help you refine your customer-facing experience through clarity, emotional intelligence, and subtle but powerful shifts that make women feel seen.

Led by Jessica, a strategist, founder, and expert in feminine hospitality, this offering helps modern businesses elevate the way they serve women through customer care, amenities, service design, and marketing.

Who Qualifies:

  • High-touch hospitality and luxury lifestyle brands

  • Service providers and boutique spaces

  • Membership-based or experience-driven businesses

  • Founders, directors, or customer experience leads

What We’ll Explore Together

1. Messaging & Voice
Does your brand language feel warm, capable, and emotionally aware? We’ll review your public-facing communications- from your website to emails- to ensure your tone builds trust and resonance with women.

2. Client Journey & First Impressions
From booking to arrival, how are guests welcomed into your world? We’ll look at your greeting rituals, intake process, and the subtle signals that shape emotional safety and belonging.

3. Physical Space & Amenities
If you have a physical location, we’ll assess the ambiance, amenities, and design elements- from scent and sound to comfort and flow. Every sensory detail contributes to how cared for a woman feels in your space.

4. Service Experience
We’ll evaluate how your offerings are delivered- language, pacing, emotional presence, and personal touches that elevate the experience from functional to deeply considerate.

5. Checkout & Sales Flow
We’ll examine your buying process- ensuring it’s graceful, non-pressuring, and aligned with feminine preferences for trust, transparency, and ease.

6. Aftercare & Relationship Building
How do you stay in relationship after the service ends? We’ll refine your follow-up flow with thoughtful, loyalty-driven gestures that keep clients feeling remembered and valued.

  • Why Your Business Needs a Feminine Lens:

    1/4

  • Statistically, women decide where couples, families, and friend groups spend time and money the most.

    2/4

  • When women feel safe and cared for, they are more likely to return and bring others.

    3/4

  • Businesses that serve women well will grow faster and retain loyalty longer.

    4/4

The Feminine Lens Journey:

Enjoy a complimentary 15-minute consultation call with Jessica to assess alignment and scheduling before commitment. Investment($4,000 + ) and length of study depends on business size and location.

  • Deep Study through-person or virtual observation of customer experience, discovery session calls, and independent research by Jessica.

  • A Detailed Feminine Lens Report – Including:

    • Observations on hospitality, flow, and emotional tone

    • Missed opportunities and underleveraged strengths

    • Tailored recommendations to enhance the female customer experience

  • 1 Hour Debrief Call – Walkthrough of the report + Discussion of next steps

Apply for a Discovery Call

A limited number of Lens sessions are available each quarter. Jessica will contact you personally in 48 hours to let you know whether or not your application has been accepted and schedule a 15-minute call with you to prepare for your experience.

Next-Level Possibilities: If your team is interested in expanding this work across multiple locations or into team-wide training, additional services can include:

  • Multi-location strategy development

  • Department-specific consulting

  • Ongoing implementation support