Meet Jessica
Jessica Reed is a business strategist, founder, and creative visionary working at the forefront of women’s economic influence. Her work centers around a single truth: women are not a niche- they ARE the economy.
As the founder of Crystalline, Jessica has deeply studied how businesses either fail or succeed at meeting the emotional, cultural, and practical needs of their female customers. Through Crystalline’s awards program, she reviews and refines businesses across wellness, hospitality, retail, and services- giving her rare insight into what makes women feel genuinely cared for, and what causes them to walk away.
Today, Jessica brings that expertise into her personal consulting work, helping businesses across industries rethink how they serve the women who drive up to 85% of consumer purchasing decisions. Her signature offering, the Feminine Lens Immersion, is a short-form strategic audit that reveals emotional blind spots, overlooked touchpoints, and brand opportunities that will resonate and grow loyalty with modern women.
Rooted in real-world experience, emotional intelligence, and a deep understanding of female consumers, Jessica’s work is designed to help businesses evolve- not through trends, but through care.
